Imagine that you’re The Cliks. Yes, I know it’s hard trying to imagine yourself as a whole band, but suspend disbelief for a few minutes, will ya? Alright, you’ve just submitted your hot, seemingly innocent new video to MTV, and they come with this:
What do you do?
- Make the necessary changes to get some friggin’ airplay
- Defend your art and tell them to go fuck themselves
- Try to point out the irrationalities, as well as the racism/sexism of having different standards for different genres of music
- Form a hip hop group
Being so vehemently against censorship, The Cliks would probably pick pick a combination of 2 & 3 – kindly explaining to the powers that be over in video(less) land how hypocritical they are, while keeping their middle fingers raised high. But I think a much more creative approach would be 4 – Form a hip hop group. If you can get away with shit like brushing your hand across another female’s back in a rap video, why not pull the carpet out from underneath them and cross genres? Hell, it worked for Jay-Z at Glastonbury over the weekend.
All The Cliks would really need to do is rent a low-rider, get some tough sounding nicknames (MC Clik, anyone?), and maybe have one or two members go to jail for a brief period of time. You know, to establish street cred. Then just ask Timbaland to remix one of your songs, and voila! You can show anything you want on MTV: Bare backs, guns, hand grenades, Bigfoot, bums brawling, people on fire falling off of tall buildings, childbirth. I once actually saw a guy on fire getting mauled by a tiger on MTV. I don’t even think it was a specific video, it was just 3 minutes of vicious tiger mauling with a random rap song underneath. You know, so they didn’t have to censor anything.










TOPICS: theshark