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Flashion Forward: Vetiver

by Kathleen Willcox

Let’s dive into the Flashion Forward vortex, UI’s slap-happy spin through the contents of our favorite musicians’ houses of style. Each week we pluck a recently added interview from our warehouse of current clips and try to read between the artist’s sartorial lines. Today, we’re abandoning our bearings with Vetiver and joining them as they lead us off the beaten path.

Folksters Vetiver (named after grass…interpret that as you will!) always seem to be floating a few feet above the rest of us, enchanting us with their magical dust, fancy hats and Haute ‘n hot Farmer Joe aesthetic.

The music’s good too. So good it’s been called “dizzyingly euphoric,” and listening to their music has been compared to “pedaling through the French countryside on a three-seat bicycle: precarious, exuberant, and inexcusably weird.”

Clearly at home with the odd, Vetiver takes us on a little (non-psychedelic) trip through his hood in northern San Francisco, a strange and enchanting place, home of coffee shops called Trouble that sell nothing but java and coconuts, restaurants made of driftwood and surf shops that also serve as art galleries. Ah, California. It’s nice to know the O.C. hasn’t completely taken over.

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