Just because the fashion publishing world is imploding in Madison Avenue’s botoxed, chemically peeled and pinched little face, it doesn’t mean the rest of us need to abandon our sartorial explorations, right?
So toss aside the tree-killing Vogues and W’s and join us at UI as we us gaze into our custom-made Flashion Forward crystal ball and prepare to coquettishly zig and zag about the closets of our fave new interviewees and examine the physical and psychological baggage they pack their shizzle in.
Today we’re invading ElodieO’s elegantly appointed boudoir to check out her style file. This rigorously no-nonsense yet strangely whimsical (apparently these qualities aren’t mutually exclusive after all) French singer embodies all the much-ballyhooed qualities of a true Parisian artiste. She’s got an unabashed sophistication in manners of dress and comportment, an ability to look completely chic sans makeup, shampoo and a hairbrush and a fairy-like quality with sexual and even vaguely menacing undertones all without the bullshit, snobbery and a penchant for Gaulouise ciggies.
Hailed as a “sensually gifted songbird,” ElodieO churns out electro-pop that actually lives up to its name–there is some living, crackling quality to her music that her breathy intonations belie. And yes, tunes like “Stubborn” do in fact make you want to abandon your espresso and croissant for a moment to do a little spontaneous–and hopefully elegantly executed–French jig.
The truly grand thing about ElodieO is her grasp on reality, an atypical situation in the indie music world. Her clear-eyed ability to navigate the choppy waters between form and function as a musician is unparalleled. Go, Captain ElodieO, go.
Below, check out her almost disturbingly lucid grasp of what it takes to be a successful artist in the new millennium (she should really pen a “How to Not Sell Your Soul While Still Managing to Sell Records for Dummies” book, no?)









TOPICS: Flashion Forward, Kathleen Willcox