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Flashion Forward: Basement Jaxx

by Kathleen Willcox

Who’s ready to Flashion Forward? Let’s grab our gear and dive into fashion’s future with UI’s wacky space/time/fashion continuum through which we frolic about the closets of our fanciest, freshest interviewees.

Today, we’re headed into Basement Jaxx’s pimped out den of iniquity to see what they’ve got. The UK house music duo got their start at a night club in Brixton in the mid’-90s, but by the turn of the millennium, their shizzle was landing in commercials and on the soundtracks of cinematic tour de force’s like Bend it Like Beckham.

So does that make them, like, totally lame? Mmm, not so much. Especially if you take their various forays into po-mo land with collaborative installations at London’s Tate Modern museum and their work with the likes of Yoko Ono and Lightspeed Champion.

Their maximalist musical style, boldness and simultaneous ability to evoke “potent sadness…open-hearted plea[s] for affection and understanding” amid a potpourri of “fun, uptempo party tunes” summarizes their raison d’etre.

At first glance, they look like suits who are ready to sell out to the highest bidder–but after about, oh, one second of careful concentration, you realize they’re flipping the bird at that concept (literally in some cases).

So who, and what, are they–really? Just two regular hipster dudes who liked Metallica when Metallica was still cool. Oh, and they may have a slight addiction to video games. So, yeah; two regular hipster dudes.

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