
The Babycakes bakery has done for cupcakes what the Yeah Yeah Yeahs and Arcade Fire did for indie music: cut the crap, brought it back to its roots and refused to sell out to the cackling, cash-clogged fat man, who at some point offers every cool new kid on the block keys to a shiny, glittering golden life that often proves to be as empty, dead and sad as Midas’ blinged-out palace. (See: Pete Doherty; Michael Jackson; Britney Spears; the Magnolia Bakery).
Instead of cramming more sugar down our gagging throats, Babycakes’ Erin McKenna has eschewed the butter cream for all-natural, organic treats that taste like (synaesthesia, baby) the best concert you’ve ever been to while dancing in a slowly falling, light summer rain in the middle of a park in the middle of the night with the love of your life, slightly buzzed. (Ed note: Damn that sounds good)!
How is this seemingly magical comestible produced? According to Erin, with the help of a strict regiment of sound editing: “I’m one of those rare people who needs complete silence when creating recipes which requires a lot of concentration. I love listening to She & Him when frosting cakes, though. It’s so beautiful and fun.” (Can’t you picture her frosting to the beat? It’s almost too cute).
And as Erin’s confections rise in the oven and their sweet, mellow scents fill the airs of her outlets in NYC and LA, she and her crackerjack team of bakers and sellers often indulge in a dance parties: “We love Kid Cudi, Passion Pit, Santigold and anything else upbeat the girls have on their iPods.”
To complete the comforting circle of non-cloying sisterly huggy love, Erin and her crew try to project a sensitive, open-handed, willy-nilly spirit in their stores, through their wares and their soundtrack–songs that would inspire (and not offend) the Bronte sisters and simultaneously not totally gross out the hungover hipsters straggling to the shop at the buttcrack of their dawn after the aforementioned waltz in the park.
“We listen to all the above and also a lot of sensitive soft rock from the ’80s,” Erin said. “I like to let everyone have a chance to play their playlists. We just can’t have anything too experimental, and no profanity.” Heaven forfend!










TOPICS: Eat to the Beat, Kathleen Willcox