No sober, sane record exec would propose a Limp Bizkit/Neil Diamond collaboration, but that’s exactly what happened when Fred and Neil struck up a Twitter friendship. Amanda Palmer crowd-sourced $19,000 from her Twitter followers, as opposed to $0 from releasing an album with a major label. And, finally (strangely, hilariously) Twitter makes it possible for Ice-T to tell Aimee Mann to “eat a hot bowl of dicks!”
We all know the benefits of Twitter for musicians–imperative for promotion, marketing, branding–but it’s also a reflection of how we’ll be interacting–and reacting–in the future. Sure, nothing beats hanging out with someone in person, but such instant access to information and immediate virtual exchanges now have real-life implications. (Can you believe we made it this far without mentioning Justin Bieber?)
UI has watched social networking rise in popularity among our interviewees over the years, but Twitter is hands-down the favorite. Why? Results, baby. Simple, tangible results. Amanda Palmer, Wolfmother, Mayer Hawthorne, Nicole Atkins and Visqueen will tell you so.
TOPICS: Trendspotting