Hip-hop and rap go with gin and juice. Or Cristal. Or Cristal boycotts.
Generally, the rule of thumb is whatever is impossibly glamorous, effervescent, recherché and good going down but bad 12 hours later goes with hip-hop. And you probably can’t afford it, son.
Leave it to a gentleman saddled with the inauspicious nom de guerre Belchie (Branson Belchie, or Branson B.) to make his, er, name, providing hip-hop’s elite and the hordes of hoi palloi that emulate them with the choicest quaffs. It was Branson B. who ushered in the era of Cristal, Taittinger, Clicquot and Dom Perignon, turning the likes of Sean “Diddy” Combs and the Notorious B.I.G. onto the stuff back in the early ’90s.
Now Branson has introduced his own champagne to the world, a heady brew that is as much a product of his Midas marketing touch as his uber-palate. He’s started small, rolling out 100 cases of a blanc de blanc, a brut rosé and a vintage Grand Cru under the label Guy Charlemagne Selected By Branson B. All three earned high marks from “Wine Spectator.”
Branson’s timing couldn’t be better.













TOPICS: Eat to the Beat, Kathleen Willcox