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Eat to the Beat: Chingo Bling, Masa Messiah

by Kathleen Willcox

Alert Fox News: Rappers are now promoting a lifestyle that includes masa and habanero-fortified salsa. While tamales may not be as viscerally Red State-terrifying as, say, hos and crack, there is a certain unseemly, louche street association hanging in a greasy haze over authentic tacos.

Enter Chingo Bling, MC of the tamales and tunes movement, who recently got the star-treatment in the Gray Lady for his quirky, joyous take on what he sees as Latin American immigrants’ sweet-tasting, innocuous ticket to survival: hard work, home cooking and cornmeal (not to mention chorizo, scrambled eggs and tortillas).

As he told the Times, “I’m Mexican-American. Don’t pay any attention to the stereotypes. Our real hustle is selling tamales, our white powder is masa. I just try to represent that.”

Check out Señor Bling’s music video/faux docudrama of a hardcore, street tamales deal, “Walk Like Cleto.”

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