Club pop-ups are the new foodie pop-ups.
Pop-ups, in theory, should be everything the brick-and-mortar model is, sans the bricks and mortar and the expense (less overhead = smaller check, right)? In theory, yes. In practice, not so much.
Madame Wong’s, a fried-rice-aluminum-pan takeout joint that magically transformed into a sinister disco joint on Howard Street in Chinatown, had its brief, jittery, expensive, rapid heartbeat moment on the dance floor, and although, according to one Yelper, it makes you “feel OK about skipping a shower” (which may or may not be a selling point), the heat from the NYPD became just a little too hot.
Word is, the party has moved on to the Red Egg in Soho.
Curious what all this pop-up jazz is? Get an eyeful of magic from the network created to explain the world to people too young, too old or too oblivious to participate, CBS:









TOPICS: Eat to the Beat, Kathleen Willcox