The dominance of music television has waned and changed over the years–Jersey Shore has taken over MTV and America has shifted obsessions. Now, instead of focusing our neuroses on the intricacies of the music world, quasi-indie rock n’ roll video montages from hipster chefs are the new hotness.
This week, Andrew Carmellini and his crew from the soon-to-debut “The Dutch” and the boys of Torrisi Italian Specialties go toe-to-toe with visual feasts that celebrate two very different–but equally relevant–pockets of downtown NYC.
For the old school, the Torrisi boys blare Billy Joel, Frank Sinatra and Jay-Z over a montage of cheesy foodie scenes–close ups of fresh mozzarella, fresh pasta flipping in hot buttery skillets and Little Italy and the Lower East Side–without seeming lame. Check it out here.
For the forward-thinking, “The Dutch” went totally po-mo with a mash-up of scenes from the farmer’s market, lashings of chili sauce and louche night shots.
Clear a new place in your YouTube-watchin’ schedule–a new genre’s in town.









TOPICS: Eat to the Beat, Kathleen Willcox